Case Studies
Real Venues. Real Programs. Real Results.
Hickory Brand House is a full-service merchandise partner in Old Hickory, Tennessee. See how Nashville's top entertainment operators and athletic programs use us to run merchandise without the operational headache.

Jelly Roll Partnership
Goodnight Nashville
Created the venue merchandise program for Jelly Roll's Goodnight Nashville — a hybrid in-venue retail and online operation that respects the artist's brand while building the venue's own identity. This is the model for every celebrity bar on Broadway.
Broadway's
Most-Visited Celebrity Venue
In-Venue Retail
+ Online Nationwide
Zero Inventory
Managed by Client

Football Program
University of Maryland
When the University of Maryland football program needed a limited-edition Under Armour capsule run, they needed a partner who could deliver premium quality on a deadline most operations would have turned down. 5,000+ units. Three weeks. Done.
5000+
Units Produced
3 Week
Delivery
Premium
Quality

Penn State NIL Collective
Happy Valley United
Built a complete merch infrastructure for one of college football's premier NIL collectives. Athlete drops, fan apparel, event merchandise — all fulfilled on demand with zero inventory risk to the collective.
50+
Athlete Drops
7 Day
Avg Turnaround
100%
On-Time Delivery