Who We Serve
Built for Nashville's Entertainment Economy
Hickory Brand House is a full-service merchandise partner in Old Hickory, Tennessee. Whether you're a celebrity-backed bar, a Division I athletic program, or a premium lifestyle brand, we produce, fulfill, and manage your entire merch operation so your staff handles guests, not inventory.
Bars, honky tonks & restaurant groups
The Merch Program Your Venue Actually Needs.
We work with Nashville's top celebrity-backed bars and hospitality groups to build merchandise programs that run without drama. No inventory guessing. No back-of-house clutter. No licensing gray areas. Just clean operations and predictable results.
Division I programs & collectives
Built for College Athletics at Every Scale.
From Power Four NIL collectives to individual athlete capsule drops, we've built the infrastructure for 20+ Division I programs. Compliance-friendly, fast, and fully integrated with Shopify and Inksoft storefronts.
Country clubs, marinas & lifestyle brands
Premium Merchandise for Premium Brands.
From Old Hickory Country Club to marina retail programs on Percy Priest Lake, we've built premium merchandise operations for Nashville's most discerning lifestyle venues. White-label, custom packaging, premium blanks — no minimums.
Studios, gyms & community organizations
Uniforms, Event Shirts, and Seasonal Apparel — On Repeat.
Dance studios, martial arts schools, CrossFit boxes, and fitness brands come back to us 4–6 times a year. We handle uniforms, event shirts, and seasonal collections consistently — no minimums, no inventory headaches, no thinking required.
