I'm Josh Wilson, owner of Hickory Brand House. Having lived in Southern California for years, my wife and I formed deep friendships with many residents of Altadena.

These friends became family – sharing vacations, annual Big Bear cabin getaways, and countless memorable moments together.
The recent Eaton fire has devastated this community, with several of our dear friends losing their homes entirely.

While we're grateful everyone is safe, they face a challenging journey to rebuild their lives. In response, we're launching the "Rebuild Altadena" collection today, with 100% of proceeds being distributed equally among our affected friends.

If you prefer to support their recovery directly, I'm happy to share their individual GoFundMe links – just email me at josh@hbh.studio.

Thank you for your compassion and support